Methodological approach to the process of adaptation to the conditions of multinational regional market on the basis of benchmarking (on an example of Primorye Territory)

• Vinichuk O.Yu.

  Vladivostok State University of Economics and Service
  Vladivostok. Russia

• Tilindis T.V.

  Vladivostok State University of Economics and Service
  Vladivostok. Russia

This article presents an adaptation mechanism for benchmarking tools to activities of the corporation in order to increase its competitiveness in the regional market of photo and audio equipment Primorye. The relevance of this topic is that in recent years more and more attention is paid to the use of benchmarking to improve the management of the company in any market. Competitiveness and sustainability of the corporation is stable on the market is the rapid response to changes in the environment, including customer demand while maximizing the efficiency of resource use and costs. The purpose of the work – the formation of methodological approaches to the use of internal benchmarking for departments Corporation, which would become one of the best management practices and the development of company strategies for the regional market.This method can help companies create their competitive advantage by borrowing ideas and strategies, and apply them in your business. Interest in this issue show how the companies and governments interested in improving their performance.

Keywords: benchmarking, corporation, competitiveness, regional market, business processes, corporate governance, Primorsky Region.